The internet craze was an exploding market.  Undeniably there were fine technology companies that profited immensely from the internet.  But there were also several bushel baskets full of companies that made no sense, had no real barriers to competition, and were doomed from the start.  The problem was understanding value.  How could an internet retail site be valued at nearly the entire bricks and mortar world of the same product when they are selling stamps or toys or pet food?  Wouldn’t the post office, toy retailer or pet food chain just get their own servers and fight such an assault?  Well maybe not the post office…but who wants to pay more than face value for a stamp?  That simple understanding is why I missed euphoria.com and the shock back to reality.

Expect to see some euphoria in nanotechnology.  Don’t get me wrong, I do believe nanotechnology will change the landscape just like the internet actually has done and continues to do. But “nanocraze Inc” or “insert nano in company name for IPO” will not be the way to invest in nanotechnology.  Because, without understanding, that won’t be investing at all.  But it is coming if you don’t already see the signs.  As in everything, eventually it will be a “show me the money” story.