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My philosophy is rather straight forward in theory if not in
practice. The right companies are companies that can achieve market
dominance and secure that dominance for a product or service that
the market demands. That is simplicity itself but amazingly it
eliminates so many companies from the universe of companies to even
consider that it makes analyzing what is left a much less daunting
task.
A further narrowing of investments to consider occurs by
looking for high returns. High returns are typically afforded to
companies that can pass further criteria and execute a good business
model according to plan. For example: Can a company grow to the
available market without its expenses skyrocketing? Are there
sufficient barriers of entry to maintain profitable return? Can the
company achieve sustained earnings and a chain reaction to growth?
I want to own a company who owns a market by expertise,
operational savvy, and foresight. Because of that I place a strong
emphasis on the company’s unique capabilities to meet a market need
and being in a position to be uniquely qualified to best meet that
need.
Now many excellent companies do not fit those additional criteria
for the potential to achieve dominance through expertise and
foresight with a high growth potential. In many cases the simple
lack of barriers to entry turn a good long term investment into a
crowed field of profit margin destroyers. Increasingly, many that
do meet these criteria, especially in technology, have something in
common. These companies tend to leverage a strong portfolio of
intellectual property (patents) or proprietary development, and
possess a barrier to entry that is quite simply a means to
distinguish itself uniquely in a market that requires their
products. The other thing that they have in common is the market
itself they are addressing is poised for rapid or sustained,
accelerating growth.
The strong property savvy have had a rather distinguished history
of wealth creation. Whether it was Edison, IBM, Bell, Microsoft or
MGM, ownership of the proprietary rights to their foresights created
household names out of many business ventures, inventors and
companies. Sometimes foresight even creates markets or eliminates
old ones. As part of my market research, I research patents.
Without boring you with magic sauce of that research, I try to
figure out what the industries regards as the most powerful and
threatening patents to fundamentally disrupt the business landscape.
That puts me on the right path of actual marketable patent
strength. These patents tend to be piggy backed by the fearful
competitors and highly referenced in the patent office by inventors
other than the original inventor. Quite simply, they already are
recognized as a threat based on expertise and foresight. If these
companies are in a market for growth they are prime candidates for
some further analysis.
I discussed utilizing this method on the message board for free a
year ago. The consensus that came from just a cursory look at
semiconductors gave two picks. Rambus which is up considerably in
2003 and another company discussed that is up 200% from that
discussion date. This other company is profiled in the portfolio of
companies and is up 500% over a five year period as well compared to
a slight negative in the NASDAQ over the same period. While
companies in their business have melted down all around them, the
dominance this company has in intellectual property in a growing
market has given them recurring licensing revenues despite the
turmoil in technology and the fierce competition of the warring
product makers.
Next I consider is this company demonstrating the ability to
recognize or execute on their potential dominance? Do their
competitors need what they have? Are they already licensing what
they have? But before I would limit any selection of investments by
such rigid criteria I evaluate again the universe of companies that
can already dominate a growing market given other criteria or
barriers to entry. If they meet that bill through their own
expertise and position they have already net the “ends” of the
“means” tests and deserve strong consideration.
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all the fruits of this kind of research.
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